Same like Overstock and IKEA before it, Target is tapping the magic of augmented reality to bypass anything that can make buying home goods a real headache. While two objects (or sofas) cannot occupy the same space at the same time in the real world, they can in AR’s parallel universe. Target calls the feature “See It In Your Space,” because, like Ikea’s Place app for iOS, you can literally use it to see what a piece of furniture would look like in your home. Guests shopping the new Project 62 line can use the feature to place three-dimensional versions of real Target home products within photos of actual rooms at
Overstock updated iOS app for AR
American internet retailer Overstock.com Inc. updated its iOS app on Tuesday to enable shoppers to view thousands of products in augmented reality. The new functionality makes use of ARKit, a new Apple Inc. tool that aims to simplify the process for developers to add augmented reality capabilities to their apps. “Augmented reality is changing the way people shop for furniture and home goods forever,” said Overstock.com President Saum Noursalehi. “Shoppers no longer have to guess how a piece of furniture will fit in their room, or if a pattern will match their existing design style. Instead, they can use their phones to see the exact