In July this year, Air France announced plans to launch an airline that specifically targets millennials, raising the question of what, exactly, that actually means. Their spin-off airline called ‘Joon’ is now eager to big-up its partnerships with the likes of Airbnb and Waynabox, allowing passengers to book experiences and trips alongside their flights. “Joon is Air France’s little sister, who breaks with tradition and takes inspiration from the new expectations of travelers to offer an experience that goes beyond the aircraft doors,” Jean-Michel Mathieu, CEO of Joon, said in a statement. It seems that there will be some great news for business class passengers on long-haul flights.
Getting entertained while flying in an aluminum tub some tens of thousands of feet above ground is a multi-billion dollar question. There are two approaches – one that doesn’t offer any form of IFE (in-flight entertainment), telling passengers to BYOD (Bring Your Own Device). On the other hand, carriers can offer lavish displays with hundreds of hours of entertainment. Thanks to the French airline XL Airways, there is a third option – a Virtual Reality Cinema Theater. This tourist-focused airline is introducing a trial run of headsets from Skylights, a French virtual reality startup. For the next several months, XL Airways will implement 2D and 3D movies through its ‘SkyTheater’ application,