Home products retailer Williams-Sonoma, Inc. (WSI) announced this afternoon that they intend to acquire Outward, Inc., the developer of a 3-D imaging and augmented reality platform intended for the home furnishing and decor industries. WSI will reportedly pay $112 million US to acquire the company. The move comes in a furniture retail environment that sees WSI’s competitors increasingly using AR technologies. Target released a “See It In Your Space” component to their website earlier this year, to allow shoppers to visualize furniture placement. Meanwhile, IKEA leveraged iOS 11’s AR features in their released-in-September “IKEA Place” app. WSI says this acquisition will enable them to build
