VisitMalta.com launched an industry-first virtual citizen program that combines the infinite possibilities of Virtual Reality, Artificial Intelligence and the Metaverse. Their first citizen is named Marija and represents a typical Maltese woman who has all the answers to visitors’ questions about the island’s history and locations. About the Virtual Citizen Program Marija is an industry first: a resident of Malta that exists only in digital form. But that doesn’t mean that she is a flat, robotic being with no personality. Marija was intentionally created with traits common to human residents of Malta, including physical characteristics and features typical of the Mediterranean region. She was also given
